Sunday, April 22, 2018

Marketing 101 – Can You Fill 30 Seconds?

April 17, 2012 by  
Filed under coaching, Leadership, Marketing 101

What do you tell people when they ask you the question, “what do you do for a living?” This is commonly called the “elevator speech”.   I told my marketing coach, Cheryl Hansen, Referral Marketing, NE, that I like to say, “I am the Chief Instigator of Change at Collaborative Transitions Coaching”.  She kind of frowned at me, and because of that I assumed either she didn’t like it or she didn’t get it.  So, I surmised perhaps I need to say more, which she later confirmed.

What comprises an elevator speech?  Aileen Pincus, author of The Perfect Elevator Speech, states than an elevator speech should “sum up unique aspects of your service or product in a way that excites others.”

So – here goes: I inspire, support and encourage professional women (and the men they work with) to learn, change and grow into their full potential as enlightened leaders. I believe my clients can achieve excellence as a result of  being jubilant and passionate participants in life by stepping into their own strengths and power.

This is based upon my personal mission statement to inspire, support and encourage enlightened leadership and create a sense of connection with everyone I meet.

Were you excited by this statement?  What do you really think? Too much?  Too little? Would you be interested in finding out more?

I had an opportunity to “perform” my speech on Sunday, while sitting in the coffee shop at Barnes and Noble.  A woman I was sitting next to ask me what I did – and I blew it!  I told her “I am a life coach helping people move through the changes in their lives, whether they are intentional or imposed on them by others.”  Either that is my real elevator speech or I need to memorize the one above until it flows off my tongue as easily as the other did.

Please share your thoughts, or your own elevator speech.  I’m deeply interested in learning more about you. And, we can work on this together!

Georgia Feiste, President of Collaborative Transitions Coaching, Inc., located in Lincoln, NE, is a personal growth and leadership coach, writer, and workshop facilitator.  She is also a Usui Reiki Master and EFT practitioner.  Her passion is success grounded in purpose and passion, standards of integrity and priorities in life.  You can also find Georgia on her website, Collaborative Transitions, Twitter, LinkedIn and Facebook.   Georgia may also be reached at (402) 304-1902 if you wish to schedule a 30 minute complementary consultation.

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2 Responses to “Marketing 101 – Can You Fill 30 Seconds?”
  1. I have worked in nonprofit communications for…ever…and I’ve found that the elevator speech is a dreaded opportunity for many board members. I think the speaker needs to consider three things: 1) Match your message to the person you are speaking to. 2) Remember the goal: To make the listener say, “really, tell me more.” 3) Express your own passion. 3) Use visual words — not intangible concepts.

    I was in a training session once with a bunch of public works engineers who were practicing their “audio logos” by describing what they did in only a few words. I must share this wonderful example by an engineer who designed urban sewer systems: “I make it possible for you to flush your toilet.” Perfect!

    • Great comment, Reggi. I like the four things you listed as important to remember. And given the goal to use only a few words, and the example you provided, perhaps my impromptu response at B&N was a great response. Thank you for your input! Georgia

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