Sunday, April 22, 2018

Innovate or Be Just Like Everyone Else

October 14, 2010 by  
Filed under Personal Brand, Success Factors

Seth’s Blog today “Time to get off the Brandwagon” triggered something in me today.  I’ve been feeling frustrated over the last several months.   Today I had an Ah-Ha I would like to share with you.

I’ve read all the books on booking yourself solid, I have been in Business International Networking (BNI) for two years, I’ve gone to professional organization meetings to network, I’ve referred myself and people to a myriad of businesses, I’ve given lunchtime presentations, I’ve bought the “I can tell you how to grow your business on Social Media” e-books and I’ve downloaded all the free stuff I can find.  95% of it says exactly the same thing – and it may be because those things actually work for somebody else.  But, they haven’t worked for me, and I’ve done them all for a couple of years now.

My clients come from the relationships I’ve built over the years, and the reputation I’ve built through my volunteer work, my church and my friends.  And, they have come from me doing the things that I love to do, I am skilled at doing, and I have developed some wisdom around.  Somebody else’s method of establishing their brand will never work for me, because most of these methods are not uniquely me. 

Every board I have served on, I have ended up in a leadership position within the first year, and I always seem to end up heading up vital committees for growth and development, primarily because I’m comfortable in my own shoes and gain their confidence just from the way I am in the world. 

My clients hire me because they know that I am supportive, loving and empathetic; I am a caregiver and a giver.  They say, “She’s a gentle, soft, wise woman.”  They respect me for my intellect, and find me trustworthy and sincere.  One calls me “Obi-wan Kenobi”.    They recognize my passion and enthusiasm for what I do, and know that they can count on me.  And, they know that I am organized and have the ability to take the pieces of the puzzle and create the big picture – I am noted for my “out of the box” thinking and visioning capabilities.   

This is where this blog becomes about you!  My Ah-Ha!  My point is this – your brand is you.  The who of you.  It is your innovation – because you are unique.  It is your reputation.  It is who you are, how you behave, how you bring your strengths, talents and gifts to the table wherever you are, in whatever forum you are communicating.  It is what you love and what you are passionate about.  It is important to stop trying to be everyone else – be YOU.   Those clients that resonate with the who of you, the person they can see, sense, feel, hear or touch, will come.  Maybe not in droves (although small herds would be nice), but they will come.

Thanks, it was good to share this with you.  From now on, I’m just going to be me.  Not Michael Port, not Jack Canfield, or Ivan Misner, PhD.  My strategy on my blogs, Twitter, Facebook and LinkedIn is to share who I am, what interests me, what I think and what I know.  I will continue to write for my church’s newsletter and for the Lincoln 55+ newspaper.  And, I will continue to volunteer for a variety of non-profits.     

And, slowly, it seems, clients will come.

Who are you?  What is your brand?  Don’t know?  Go to to get your free personal brand assessement.  I am not an affiliate, and receive no personal benefit from this recommendation, so don’t be hesitant to try it.  You may be surprised by what you find out.

Georgia Feiste, owner of Collaborative Transitions Coaching, Inc., located in Lincoln, NE, is a personal growth and leadership transition coach, writer, and workshop facilitator.  She is also a Usui Reiki Master.  Georgia specializes in career, business and personal life transitions for people seeking change in their life.  Her passion is success grounded in purpose and passion, standards of integrity and priorities in life.  You can also find her on her websites , and  Georgia can be reached at (402) 304-1902 or you can schedule a 30 minute consultation via Automated Appointment.

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2 Responses to “Innovate or Be Just Like Everyone Else”
  1. PITA says:

    You go girlfriend!!! That YOU is the you we all love and respect and need in our lives!


  2. Georgia!! I particularly LOVE this:

    “Somebody else’s method of establishing their brand will never work for me, because most of these methods are not uniquely me.”

    Building a business takes time. It just does. There is no quick fix. It takes building relationships, finding your way through what you want to do, how you want to serve, and honing your offerings.

    Building a business is an evolution.